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How to Create an Amazing Trailer


Artem

content

September 15, 2013

Interesting trailer is becoming one of the most powerful marketing tools in promoting video content and upcoming movies. Articles, reviews or even banners can\\\'t give such a detailed description or view of the product. However, a trailer can also portray your video or film in a negative light if you don’t produce it properly and in a professional manner. If you are researching information on how to produce an outstanding trailer, then you have come to the right place. The following are some valuable ideas on how to make the most memorable trailer you can.

First thing you have to remember: trailers usually have two main parts - holding the audience and selling them the movie.

Holding

1. Pick the audience up
If you want to hold the interest of your audience, then you have to grab their attention right out of the gate. The first three seconds are the most important aspects of your trailer... make sure and use them wisely and succinctly. Also it is very important to start with a calm and most interesting frame and then let the drama build until the end of your short video trailer. It is fine to use music from film with your product’s logo as well if there is one.

2. Keep it short
In fact a trailer must be as short as possible and not longer than 90 seconds. After 60 seconds half of the audience is switching off the video and with every second that passes thereafter you will lose more and more audience interest. Also a short trailer lends an air of suspense to your viewers and keeps them coming back for more.

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3. Short scenes
Scenes must be long enough to understand what happened, but not longer. If you watch TV, you can see that every scene lasts only couple of seconds. It\\\'s smart, since people are able and can absorb much more information than before.

4. Diversity
Alternate each and every aspect of your small film, and don’t be afraid to mix it up. Interchanging dynamic moments between some romantic elements and high points of the film adds excitement and drama to the trailer too.

5. Rhythm
Trailers build up excitement and anticipation, and a keen sense of rhythm heightens those sensations.

Selling


Trailer is not bonus material like photo set for video - it\\\'s a marketing instrument. This is a very good idea to entice viewers to want to see the entire film. Here are a few suggestions of elements that you can highlight in you trailer and also valuable tips on producing the best trailer you can.

1. Truth. Keep the style of your overall film prevalent in the trailer. Be sure not to mislead your audience, but do stay true to the central theme and nuance of the film.

2. Story. Make sure to have a solid and understandable dramatic structure to the video clip. Try to convey the main theme of the movie only with your trailer. It is impossible to include every dramatic aspect of the film within such a short venue. Escalate the situation until the very end, and it will keep the audience watching.

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3. Questions. The trailer isn’t a short version of a big film. It should stand alone and tease the audience into wanting more. Leave some mystery about the feature so that your viewers will be anxious to watch the film in its entirety. Let your spectators have a peek inside of your window but don’t let them see too much.

4. Editor. It is also a good approach to hire someone who isn’t overly familiar with the film you are producing to create the trailer. This way you get fresh content and a new point of view. This lends a breath of fresh air to the trailer and also peaks the interest of your audience.

5. Original. Making trailers for adult industry is not an easy task, since spectators always think that they have seen it all before – sex, sex and sex again. But it’s you chance to prove that your movie is something new and unique.


Thank you for the attention.

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